Matta Fair is the biggest and most popular travel fair in Malaysia. Malaysians do not yet use the internet as the standard way to book their trips and holidays. Many either go to travel offices or they consult their travel agent when they want to go on a trip. Matta Fair is the place for the best bargains; and it can even be interesting for foreign travelers as there usually are great bargains to destinations outside and within Malaysia. There are countless reasons why Malaysia is an ideal destination for medical tourism. Unique to the medical tourism sector in Malaysia is that it is one of the few countries in the region where it is promoted by the government.